ISA HILTUNEN

Calisthenics · Avanto · Thought · Community · Work

Build slowly.

Movement

Movement changes more than the body.

Portrait on the beach in Barcelona
I — Calisthenics
Pull-up at the bar
Community on the beach
Handstand on the parallel bar
Sauna interior, wood and warm light
II — Culture, roots, recovery

Space

Longevity.

Performance.

Belonging.

Barcelona.

Avanto

Opening 2026.

Recovery science therapy interior
A body folding forward in warm light
Two people in quiet conversation

Thought

Modern luxury is the ability to think clearly, sleep deeply, move slowly and live quietly.
Speaking to a gathered room

Selected work

Avanto

Co-founder · Barcelona · 2026—

Independent

Movement · Photography · Writing · 10M monthly views

Bankable

Head of Buy-side Lending · 2024–2025

AREX Markets

Partnerships · 2020–2023

Different materials.

The same attention.

A quiet moment, seated
III — Attention

Story

For a long time, I built things that belonged to other people.

The mornings belonged to me.

I never set out to become an athlete.

I simply kept returning.

The bar.

Gravity.

Repetition.

Over time, those mornings stopped being about movement.

They became a way of paying attention.

To what deserves time.

What deserves care.

And what deserves to last.